Thomas Voskuil, the owner of Taqueria Picoso, and his team struggled to publicize the fact that they were still open for business early on in the coronavirus crisis,. The Mexican restaurant at 1472 N. Beauregard St. opened in late January, less than six weeks before the pandemic hit.
Voskuil said, "The biggest challenge has been getting the word out. We’re here, we’re delivering and we haven’t gone anywhere."
As per alextimes.com, "To attract customers, Voskuil transitioned swiftly to a delivery-based model, signing up for food-delivery services, including UberEats, Postmates, DoorDash, and GrubHub. He even offered self-delivery at the beginning of the pandemic, hopping in his car to bring food to patrons within a three-mile radius. Voskuil also distributed flyers on doorsteps in surrounding neighborhoods, which he said succeeded in attracting more than a few curious customers."